The Psychology of Persuasion: Understanding Customer Behavior in Marketing

Customer Experience — Thu., Mar. 14, 2024

The study of customer behavior examines the factors and motives that influence purchase decisions. Understanding how to directly influence customer behavior is a marketing priority.

Persuasion, defined by Psychology Today, refers to people's influence on one another. Dr. Robert Cialdini's six principles of persuasion can establish trust and common ground between two parties.

Persuasion techniques can shape customer behavior by providing mental shortcuts for purchase decisions. To use these techniques, understand your target demographic through customer data and create detailed customer personas.

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