Generational Divide: Should Brands Avoid Slang in Email Marketing?
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
How to Get Started With Multilingual Email Marketing
Email Marketing — Thu., Nov. 30, 2023The greatest B2B marketing conference on the planet is now available through Dec 15th. Speaking with customers in their language is key to proper personalization. Translation and Localization are related yet different processes to adapt language. Email Localization is important to stay aware of customs and traditions, date formats, units of measure, etc. Challenges may arise, but there are resources to help.
Translation involves converting text while Localization goes beyond, adjusting content to make it culturally appropriate. Reasons to Localize include different holidays and staying aware of prevailing circumstances. Consider customs, date formats, units, currency, compatibility, events, etc. when personalizing emails.
Using multilingual email marketing that includes localization acknowledges and respects customer diversity, builds trust, and propels business success. Challenges include incorrect use of personalization, translating text over images, formatting, A/B testing, deliverability, and dynamic content.
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How to Get Started With Multilingual Email Marketing
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