The most effective marketing approaches for generating new business are relationship-based, such as referrals and networking, according to a recent research by RSW/US.
The survey was conducted among senior-level executives in Canada and the US who work for professional services firms, and found that referrals, networking, and conferences/presentations/speaking engagements are the most effective tactics for generating new business.
However, respondents say obtaining new business has been harder this year compared to last year, citing fewer opportunities and difficulty breaking through with prospects as the top reasons.
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The Most Effective Marketing Tactics for Professional Services Firms
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