Demand Generation Resources

How to Rev Up the B2B Account-Based Demand Engine to Accelerate Results

How to Rev Up the B2B Account-Based Demand Engine to Accelerate Results

An account-based demand engine focuses marketing efforts on specific high-value accounts and delivers personalized experiences. Through six questions and answers, this article discusses the alignment of Sales and Marketing and the adoption of a unified approach to demand gen.

10 Simple Ways to Get More B2B Leads From Instagram

10 Simple Ways to Get More B2B Leads From Instagram

Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.

How to Make Thought Leadership a B2B Demand-Gen Dynamo

How to Make Thought Leadership a B2B Demand-Gen Dynamo

Does your thought leadership contribute to marketing, or is it just amorphous posturing that makes you sound smart? (Spoiler: that wouldn't really be thought leadership, anyway.) Here's how to infuse actual demand gen into your leadership content.

How to Build a B2B Lead Gen Webinar

How to Build a B2B Lead Gen Webinar

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to increased B2B lead generation.

How to Save a Leaking Lead Generation Pool

How to Save a Leaking Lead Generation Pool

Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities.

Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start.

Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start.

It's difficult to align Sales and Marketing when your company isn't big enough to have departments dedicated to those functions. That's why SMBs need a full-funnel approach to marketing. Here are three steps to get you there.

23 Sales Tactics for 2023

23 Sales Tactics for 2023

It's hard to know where to focus your sales efforts when the economy is shaky, but these 23 tips work well.

Why You Should Be 'Cloning' Your Best Customers to Grow Your Business

Why You Should Be 'Cloning' Your Best Customers to Grow Your Business

By analyzing your most successful customer interactions and understanding customers' goals, you can better inform your marketing efforts to replicate your best and favorite customers. So how is that done? Let's break it down into a few key steps.

Three Ways B2B Sales Prospecting Will Evolve in 2023

Three Ways B2B Sales Prospecting Will Evolve in 2023

The economic climate has caused many businesses to re-evaluate their 2023 strategies, and that extends into sales prospecting. In particular, take note of these three trends.

Think Outside the Office: Reach B2B Decision-Makers at Home

Think Outside the Office: Reach B2B Decision-Makers at Home

Not many people talk about "going into the office" anymore because so many offices are at home. Marketers need to refine their targeting strategies accordingly—to reach beyond job-related channels and meet prospects as they engage in everyday activities.

Customer Benefits: A Brief Introduction to Why Customers Buy Your Products

Customer Benefits: A Brief Introduction to Why Customers Buy Your Products

When as a marketer you identify and focus on benefits, you ensure that you are focusing your attention on what customers are really buying; as a result, you don't waste money and energy in your marketing efforts.

How to Use the Awareness Stages to Nurture Leads From MQL to SQL

How to Use the Awareness Stages to Nurture Leads From MQL to SQL

This article explores how to nurture potential B2B clients through the awareness journey, from Marketing-qualified lead to Sales-qualified lead, using the Awareness Cascade.

How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads

How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads

This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively—through marketing automation.

Subscribe to the MarketingProfs Today newsletter