Unlock the Power of First-Party Data With the CDP Approach
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
Marketing automation is a powerful tool for companies to engage with customers and increase efficiency. The global market is projected to reach $8.42 billion by 2027. Top tools include Pardot, Salesforce Marketing Cloud, Brevo, Dynamics 365 Customer Insights, and HubSpot Marketing Hub.
Consider integration, pricing, functionality, and customer support when choosing the best marketing automation tool for your business. These tools can improve your productivity and help you achieve your goals. Learn more about marketing automation with the resources provided.
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Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.
A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?