Demand Generation Resources

AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth
Artificial Intelligence

AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up
Demand Generation

Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up

B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.

A Playbook for Optimizing Your Homepage Experience: Five Essential Elements
Websites

A Playbook for Optimizing Your Homepage Experience: Five Essential Elements

Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included. Read more.

B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends
Event Marketing

B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends

How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?

Turning Viewers Into Buyers: How to Use CTV to Drive Conversions
Advertising & Promotions

Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.

All Marketing Is Performance Marketing: A Full-Funnel Strategy
Demand Generation

All Marketing Is Performance Marketing: A Full-Funnel Strategy

Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more.

The Messaging Themes That Work Best in B2B Prospecting Emails
Marketing Content

The Messaging Themes That Work Best in B2B Prospecting Emails

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

The AI Teammate: How to Collaborate With Artificial Intelligence in Sales
Artificial Intelligence

The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.

Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)
Demand Generation

Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.

How to Use Generative AI for Personalized B2B Outreach
Artificial Intelligence

How to Use Generative AI for Personalized B2B Outreach

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

AI's Impact on Product-Content Orchestration in B2B Marketing
Marketing Content

AI's Impact on Product-Content Orchestration in B2B Marketing

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready
Customer Experience

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success
Martech

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents
Marketing Strategy

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns
Marketing Content

How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

The PMO: Unlocking CRM Campaign Efficiency and Peak Performance
Marketing Management

The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI
Demand Generation

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement
Demand Generation

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.

Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers
Demand Generation

Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.

What Drives B2B Purchase Decisions: Personal vs. Professional Considerations
Customer Experience

What Drives B2B Purchase Decisions: Personal vs. Professional Considerations

B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.

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