Email personalization is important. But, marketers are struggling to improve and adapt messages to match behaviors and preferences.
Customer's expectations for email are high and marketers need to stand out in their inbox by delivering a unique tailored experience.
To overcome personalization challenges, marketers can consolidate tools, use behavioral data, and balance privacy concerns to create a responsive and relevant experience for their customers.
... continue reading below
What Does Email Personalization Really Mean for B2B Marketers in the Age of AI?
Don't worry ... it's FREE!
External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes. Read more.
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.
Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.
Microsoft's new deliverability requirement affects B2B email senders, in particular. Learn about the current rule and prepare for what are likely to become new requirements in the future. Read more.
Maximizing email clickthrough rates requires clear CTAs, engaging copy, and strategic design. Learn key tactics to improve performance. Read more.
Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.