Email Marketing Resources

Email Marketing

Enterprise Email Marketing: Top Trends and Challenges

Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.

Demand Generation

How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads

This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively—through marketing automation.

Email Marketing

Four Ways to Boost Email Deliverability Before Your Holiday Email Campaigns

Email spam filters are smart enough to know what your regular delivery schedule looks like. If your holiday campaigns look different, you'll have to tackle your sender reputation ahead of time. Here's how.

Email Marketing

Seven Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty

It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation.

Email Marketing

Six Email Marketing Trends in 2022

How are marketers adapting their email strategies in a rapidly evolving digital world? Check out six trends that emerged from Knak's email marketing benchmark report.

Event Marketing

Webinar Invitations: Examples and Best-Practices

We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.

Email Marketing

Email Newsletters: Nine New Best-Practices

The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read.

Email Marketing

How to Charge Up Your Email Marketing With Video Enhancements

Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices.

Email Marketing

Seven Strategies for Creating Kick-Ass Emails That Stand Out

When you consider that between 3 and 4 billion emails are sent and received every single day, making yours stand out in a crowded inbox is always going to be a challenge. Is the effort even worth it? It is—if you can make your emails stand out.

Communications

The State of SMS Marketing in 2022

Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.

Email Marketing

When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices

It's hard to remember a time you could open an email and not be assaulted by buttons and graphics and neon colors. Is there any place for boring typeface in the marketing world anymore? Perhaps. Here are some situations when plain text is effective.

Email Marketing

Email at Scale: How to Increase Campaigns and Manage Complexity

Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind.

Email Marketing

How to Effectively Use CTAs in B2B Cold Emailing

"Click here for more." Is anyone actually going to click on a call to action like that? Probably not. Check out what makes for a good cold email CTA in this article.

Email Marketing

Email Subject Line Benchmarks for Common Tactics and Words

How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined nearly 7 billion emails sent by its customers in 2021.

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