Your Email List: How to Build and Maintain It

Your Email List: How to Build and Maintain It

Email Marketing — Thu., Jun. 27, 2024

Email is crucial for marketers, maintaining customer relations and inspiring action with a high ROI of $36 per $1 spent.

A successful email program starts with a solid list of engaged subscribers. This can be achieved through various tactics, such as pop-ups, social media, and partnerships.

Keep your list clean and engaged by regularly validating, removing duplicates, and suppressing spam complaints. Win-back campaigns can also re-engage inactive subscribers.

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