Segmenting your subscriber list allows for tailored and relevant content, leading to higher open and click rates. Creating a persona for each segment can deepen connection and trust.
Segmentation opportunities include subscriber engagement, email provider, device type, open day and time, location, demographics, interests, values, buyer's journey stage, buying behavior, past purchases, and time on list.
AI can automate and improve segmentation by analyzing data and predicting preferences. Download the 70-page e-book "How to Make Email Work Even Harder for You" for more information.
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How to Maximize Email Engagement: 12 Effective Ways to Segment Your List
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