Email suppression lists can help prevent complaints, bounces, and decreased email sender reputation. They must be run according to legal regulations like GDPR and CAN-SPAM. Email addresses that have unsubscribed, bounced, complained, or been inactive should be added to the list.
Tools like HubSpot, Brevo, and Mailtrap can automate the process of creating and managing suppression lists. Additionally, email validation and loyalty programs can help reduce the number of opt-outs and complaints.
Now you know why and how to maintain good email list hygiene. Use these tips to keep your email list clean and comply with regulations.
How to Use Email Suppression Lists for Better Email Marketing
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