Email suppression lists can help prevent complaints, bounces, and decreased email sender reputation. They must be run according to legal regulations like GDPR and CAN-SPAM. Email addresses that have unsubscribed, bounced, complained, or been inactive should be added to the list.
Tools like HubSpot, Brevo, and Mailtrap can automate the process of creating and managing suppression lists. Additionally, email validation and loyalty programs can help reduce the number of opt-outs and complaints.
Now you know why and how to maintain good email list hygiene. Use these tips to keep your email list clean and comply with regulations.
How to Use Email Suppression Lists for Better Email Marketing
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Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas.
As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.
Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.
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From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.
It's always a good time to fine-tune your email marketing. Tactics that may have seemed brand new in previous years have become table stakes in 2023.