Generational Divide: Should Brands Avoid Slang in Email Marketing?
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
Email Behavior Trends for 2023
Email Marketing — Wed., Sep. 27, 2023ZeroBounce conducted a survey among 657 adults aged 18 to 65 to understand how often people check their email, why, and which devices they use.
Some 39% of respondents check their email 3-5 times a day, and 36% spend less than an hour on email on a typical weekday. Respondents mainly check their email for work messages, and 61% use a mobile device most often.
The report was based on data from a global survey conducted between January and May, 2023.
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Email Behavior Trends for 2023
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