Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

Artificial Intelligence — Wed., May. 22, 2024

The use and benefits of generative artificial intelligence (GenAI) have been widely discussed and currently, 73% of marketers are utilizing it for content creation. It has been noted to be effective for saving time and personalizing email campaigns.

GenAI has proven to be useful for B2B marketers in personal correspondence, chatbots, and even automating certain processes in email marketing. As its capabilities continue to evolve, it has the potential to transform email marketing teams and enhance overall effectiveness through personalized and creative communications.

For GenAI to continue improving and tackling more complex tasks, it requires context and feedback from marketers. With each iteration, it becomes more precise and adaptable to changing market conditions and customer needs.

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