AI Update, July 25, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
How Enterprises Are Using AI for Email Marketing
Artificial Intelligence — Tue., Oct. 17, 202324% of marketers surveyed are using AI extensively in their email campaigns. Areas of use include content personalization, email retargeting & subject line optimization.
Top challenges when implementing AI in email campaigns include data/customer privacy concerns, data quality/availability issues & lack of internal expertise.
45% believe AI will play a central role in email marketing in the future, 47% believe it will have a significant impact, 5% have limited applications & 3% are unsure.
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How Enterprises Are Using AI for Email Marketing
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