How Enterprises Are Using AI for Email Marketing

24% of marketers surveyed are using AI extensively in their email campaigns. Areas of use include content personalization, email retargeting & subject line optimization.

Top challenges when implementing AI in email campaigns include data/customer privacy concerns, data quality/availability issues & lack of internal expertise.

45% believe AI will play a central role in email marketing in the future, 47% believe it will have a significant impact, 5% have limited applications & 3% are unsure.