Advertising & Promotions Resources

Advertising & Promotions

Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok

Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.

Marketing Strategy

How to Recognize When It's Time to Expand Into New Digital Marketing Channels

Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article weighs the pros and cons.

Advertising & Promotions

Is Digital Advertising Really More Effective Than Traditional Advertising?

Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences.

Marketing Strategy

OOH: How B2B Marketers Can Reintegrate With the Physical World

As the pandemic transitions to a less serious threat, brands are once again using in-person tools to reach prospective customers. Printed materials and physical media offer a way to reach people who are at the office less and out in the real world more.

Advertising & Promotions

Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022.

Social Media Marketing

Marketers' Top Worries About Twitter

Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

Branding

How to Effectively Build Your Brand Within Emerging Virtual Worlds

As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities.

Advertising & Promotions

Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.

Advertising & Promotions

Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats

People are less likely to say they hate or dislike ads in print media compared with other channels, according to recent research.

Measurement & Analytics

The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.

Synchronous viewing of broadcast TV programs seems like an ancient practice now, and the proliferation of CTV, OTT, and online video has made traditional methods of measuring ad effectiveness obsolete. Here are four things marketers can do to adapt.

Advertising & Promotions

The Drivers of the Current Digital Advertising Boom

Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.

Advertising & Promotions

It's Time to Embrace Personalization and Education in Your OTT Advertising Model

Personalized targeting has worked for banner advertisers for years. However, it was never feasible for OTT—until now. Here's why your OTT ad strategy needs work.

Measurement & Analytics

B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes

Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.

Advertising & Promotions

Global Ad Spend Forecast for 2023: A Slowdown Ahead

Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.

Advertising & Promotions

A Beginner's Guide to How Google Ads Work

When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.

Advertising & Promotions

Global Ad Trends: TV Media Costs Have Jumped 31% Since 2019

Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media.

Career Development

How to Reach the Right Candidates With Programmatic Recruitment

Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

Advertising & Promotions

Digital Ad Strategy 101: A Starting Point

Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.

Measurement & Analytics

What Does Measuring Your Marketing Actually Mean?

Ever try to explain how hot it is outside in Celsius when your audience is familiar only with Fahrenheit? That's what marketing measurement can feel like. Check out the methods in this article to get to the bottom of marketing's business value.

Advertising & Promotions

How to Use Interactive Ad Campaigns to Generate Leads

You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works.

Advertising & Promotions Resources

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