Google's AI Overview: Impact on SEO, Marketing, and Advertising

Google's AI Overview: Impact on SEO, Marketing, and Advertising

Artificial Intelligence — Tue., Jun. 4, 2024

Marketing and advertising are experiencing a transformation due to factors like third-party cookie deprecation, alternative identifiers, and Google's privacy sandbox promises.

Google's AI Overview feature in search is causing concern for content creators and publishers as it could lead to a decrease in traffic and revenue from SEO investments.

The concentration of power in Google's hands is also under scrutiny, with calls for the company to be broken up to promote competition and innovation. Collaboration between tech companies and content creators is crucial to mitigate risks and harness the benefits of AI.

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