In 2022, Twitter (now X) informed advertisers about their ads running on profiles soliciting child sex abuse materials. Brands like Dyson, Mazda, Forbes, and PBS Kids suspended campaigns and removed ads from the platform, damaging their reputation.
Brands must be cautious when advertising on social media and influencer channels with user-generated content. Without proper policies and controls, companies risk damaging their reputation. Implementing brand safety and suitability guidelines can safeguard their reputation and bottom line.
Influencer marketing has become popular in B2B marketing, but without proper controls, it can harm a company's reputation. Companies should communicate BSS policies and vet influencers before partnering with them. UGC moderation is challenging, and AI can help assess content risk levels. KPIs and metrics can track the effectiveness of BSS policies.
... continue reading below
How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape
Don't worry ... it's FREE!
Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.
CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.
The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.