The Biggest Barriers to Adopting AI for Marketing
A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.
The Crawl, Walk, Run of AI in the Advertising Creative Process
Artificial Intelligence — Tue., Aug. 20, 2024The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet.
Initial use cases for GenAI were impressive, but hype has transitioned to realism as practical applications reveal a different story.
AI adoption by large enterprise brands follows a steady curve, with a focus on data analysis and market research over automation.
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The Crawl, Walk, Run of AI in the Advertising Creative Process
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