Media Inflation: Are Advertising Costs Finally Cooling?
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?
Advertising & Promotions — Wed., Mar. 20, 2024Influencer marketing is a powerful tool for brands to connect with their target audiences. However, instead of just looking at mega-celebrities, brands should consider working with micro-influencers who have authentic connections with niche audiences.
The decision to work with micro-influencers or macro-influencers depends on factors such as engagement rates, reach, niche, authenticity, negotiation process, and cost. A balanced approach using both types of influencers can also be effective, but it requires careful management and consideration of potential challenges.
To measure the effectiveness of influencer marketing, brands can track metrics such as CPM impressions, engagement rate, click-through rate, ROI, and sales data. It's important to choose influencers who align with the brand's values and have a genuine connection with the product or service being promoted.
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Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?
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