The Biggest Barriers to Adopting AI for Marketing
A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.
Five Ways to Use AI to Improve Your Advertising Strategy and Impact
Artificial Intelligence — Wed., Sep. 4, 2024The advertising industry has constantly evolved to keep up with changing technology, but the challenge of creating effective messages remains. AI presents new opportunities, but its true value is still debated. It has the potential to streamline operations and improve campaign performance, but integrating it into existing frameworks is uncertain.
Brands can effectively use AI by first identifying their unique challenges and then utilizing precision audience targeting and creative optimization. AI can also automate the process of campaign refinement and provide valuable strategic insights. While AI can aid in message development, human creativity is still essential for truly connecting with audiences.
As the industry moves forward, brands must invest in the right tools and strategies to harness the full potential of AI and drive real business outcomes. Resources such as articles on generative AI, Google's impact on SEO and advertising, and the need for human copyediting can further aid in understanding and utilizing AI in advertising.
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