Research from ECI Media Management predicts a slight decrease in global media inflation in 2024 compared to 2023.
The inflation rate for online media in 2023 was 4.4%, while offline was 1.7%. Out-of-home advertising had the highest inflation rate (5.4%) and magazines had the lowest (-2.5%).
In 2024, the total global media inflation rate is forecast to dip to 3.1%, with online media at 3.4% and offline at 2.6%. OHH and online video are expected to have the highest inflation rates (+4.2%) and magazines the lowest (+0.1%).
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Media Inflation: Are Advertising Costs Finally Cooling?
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