![Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic](https://i.b2bprofs.com/assets/images/articles/lg/240411-jenga-blocks-lg.jpg)
Unlock the Power of First-Party Data With the CDP Approach
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The advertising stack is bloated due to many involved vendors and lack of sustainable price-performance ratio. As we add measurement, economics begin to collapse.
The problem isn't a single piece, but the model itself. Our industry prides on the right audience, message, and time, but lacks a sustainable price ratio.
With more robust measurement, focus on price is necessary, leading to a new model. The current model is failing due to return of walled gardens, privacy laws, and vendor fees. Transparency is needed for sustainable value.
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Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?
In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.