How to Avoid Martech Implementation Failures
What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations?
Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic
Martech — Thu., Apr. 11, 2024The advertising stack is bloated due to many involved vendors and lack of sustainable price-performance ratio. As we add measurement, economics begin to collapse.
The problem isn't a single piece, but the model itself. Our industry prides on the right audience, message, and time, but lacks a sustainable price ratio.
With more robust measurement, focus on price is necessary, leading to a new model. The current model is failing due to return of walled gardens, privacy laws, and vendor fees. Transparency is needed for sustainable value.
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Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic
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