
Why Martech Fails, and What Really Fuels Martech Success Today
Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more.
The advertising stack is bloated due to many involved vendors and lack of sustainable price-performance ratio. As we add measurement, economics begin to collapse.
The problem isn't a single piece, but the model itself. Our industry prides on the right audience, message, and time, but lacks a sustainable price ratio.
With more robust measurement, focus on price is necessary, leading to a new model. The current model is failing due to return of walled gardens, privacy laws, and vendor fees. Transparency is needed for sustainable value.
... continue reading belowMeasurement Will Collapse the Ad Stack and Change the Economics of Programmatic
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