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Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times
Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more.
Digital marketers constantly track metrics to improve performance and show success, especially for LinkedIn Ads targeting their active audience.
However, optimizing campaigns requires evaluating the right data. Common metrics like conversion rate, CTR, impressions, engagement rate, and cost per conversion provide an overview, but five additional metrics can give insights for better ROI.
These metrics include matched audience engagement level, clicks by job title, impressions by job seniority, lead form completion rate, and conversions on desktop vs. mobile. A/B-testing is crucial in finding optimal ad engagement and conversions for the target audience.
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Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more.
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