Advertising & Promotions Resources

Advertising & Promotions

Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.

Advertising & Promotions

Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats

People are less likely to say they hate or dislike ads in print media compared with other channels, according to recent research.

Measurement & Analytics

The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.

Synchronous viewing of broadcast TV programs seems like an ancient practice now, and the proliferation of CTV, OTT, and online video has made traditional methods of measuring ad effectiveness obsolete. Here are four things marketers can do to adapt.

Advertising & Promotions

The Drivers of the Current Digital Advertising Boom

Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.

Advertising & Promotions

It's Time to Embrace Personalization and Education in Your OTT Advertising Model

Personalized targeting has worked for banner advertisers for years. However, it was never feasible for OTT—until now. Here's why your OTT ad strategy needs work.

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Advertising & Promotions Resources

Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats

The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.

The Drivers of the Current Digital Advertising Boom

It's Time to Embrace Personalization and Education in Your OTT Advertising Model

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