The Paid Channels Marketers Plan to Increase Spend On in 2024

Advertising & Promotions — Wed., Jan. 17, 2024 According to a recent report by Mediaocean, social media is the top advertising channel for marketers to increase spend in 2024 while print is expected to see a decrease. 69% of respondents plan to increase social media spend while 44% plan to decrease print advertising. In light of current economic conditions, marketers view performance-driving paid media and measurement/attribution capabilities as crucial investments. However, they are concerned about the declining ability to measure campaign effectiveness and the impact of a cookieless future. The report was based on a survey of 1,085 marketers from various industries and sectors. It highlights the shifting focus towards digital advertising and the challenges marketers face in measuring and tracking the effectiveness of their campaigns. ... continue reading below