B2B Tech Marketers' Budget Expectations for 2024

Advertising & Promotions — Tue., Feb. 6, 2024 According to a recent report by 10Fold, most B2B technology marketers expect their marketing budgets to increase this year. The report surveyed 451 marketers in Canada, France, Germany, the UK, and the US. 73% of respondents anticipate a budget increase in 2024, compared to 55% who saw an increase in 2023. In the US, 81% of B2B tech marketers expect a budget increase, while only 64% in France do. Digital advertising is expected to be the top lead generation channel for B2B tech marketers in 2024, replacing marketing/website tools from 2023. The report was based on data from a survey of 451 marketers in various countries. ... continue reading below