Media Inflation: Are Advertising Costs Finally Cooling?
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
TikTok Search Ads: What Marketers Should Know (And Do)
Advertising & Promotions — Wed., Mar. 6, 2024With TikTok now offering search ads, marketers targeting Gen Z and Millennials should reconsider their advertising strategy. The platform's young and fun user base is a golden opportunity to reach under-40 audiences.
Successful TikTok ads require creativity and a deep understanding of the platform's unique features. Brands that have found success on TikTok have embraced authenticity and used trending audio and hashtags to reach niche audiences.
To make the most of TikTok's advertising potential, marketers should experiment with different ad formats and integrate their campaigns with other social media platforms. By staying adaptable and taking calculated risks, brands can stay ahead in this rapidly changing landscape.
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TikTok Search Ads: What Marketers Should Know (And Do)
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