YouTube's Rebound: Ad Revenue Forecasts for 2023-24
YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.
The PPC Power Players: Ad Platforms Making a Big Impact in 2023
Advertising & Promotions — Wed., Sep. 13, 2023Determining the top PPC ad platform of the year requires considering industry trends, advertiser needs, budget, and more. Google and Facebook are two of the largest and most widely used, and offer advantages such as reach, targeting, and measurable results. Bing and TikTok are challengers, with their own advantages.
Amazon Advertising, LinkedIn Ads, and TikTok Ads are gaining traction, offering unique features to reach specific audiences. Combining Google and Facebook Ads can create a cohesive funnel experience, and retention marketing tactics help ensure success.
Google and Facebook remain the top PPC ad platforms in 2023, but the best strategy depends on audience and goals. Resources such as podcasts, articles, and user-generated content can help marketers optimize their campaigns.
... continue reading below
Enter your email address to continue reading
The PPC Power Players: Ad Platforms Making a Big Impact in 2023
Don't worry ... it's FREE!
