Media Inflation: Are Advertising Costs Finally Cooling?
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
The PPC Power Players: Ad Platforms Making a Big Impact
Advertising & Promotions — Wed., Sep. 13, 2023Determining the top PPC ad platform of the year requires considering industry trends, advertiser needs, budget, and more. Google and Facebook are two of the largest and most widely used, and offer advantages such as reach, targeting, and measurable results. Bing and TikTok are challengers, with their own advantages.
Amazon Advertising, LinkedIn Ads, and TikTok Ads are gaining traction, offering unique features to reach specific audiences. Combining Google and Facebook Ads can create a cohesive funnel experience, and retention marketing tactics help ensure success.
Google and Facebook remain the top PPC ad platforms in 2023, but the best strategy depends on audience and goals. Resources such as podcasts, articles, and user-generated content can help marketers optimize their campaigns.
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The PPC Power Players: Ad Platforms Making a Big Impact
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