Media Inflation: Are Advertising Costs Finally Cooling?
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
Transit advertising is an effective OOH marketing strategy for businesses to reach a diverse, captive audience. It increases brand awareness up to 89% and offers a cost-effective solution compared to traditional media channels. Benefits include extensive reach, targeted audience segmentation, impactful creative, and localized branding.
B2B success can be achieved by strategically selecting routes, using eye-catching creative, integrating digital displays, and encouraging UGC. Digital screens, interactive displays, and captivating visuals are powerful tools for increasing brand visibility and engagement.
Transit advertising is a valuable tool for businesses to build brand awareness, foster customer loyalty, and achieve long-term success.
How B2B Marketers Can Tap Into Out-of-Home Transit Advertising
Don't worry ... it's FREE!
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.
Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy.
Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.
Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you.
Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.