![LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential](https://i.b2bprofs.com/assets/images/articles/lg/231219-megaphones-lg.jpg)
Global Ad Spend Trends: Meta Set to Overtake Linear TV
Meta is set to overtake linear television next year in total global advertising revenue, according to recent research.
LinkedIn is a great B2B marketing platform, but advertising requires a strategic approach. This article covers key benchmarks to help steer campaigns toward success, such as optimal audience size, diversified creative units, strategic budget allocation, and consistent engagement strategies.
Advertisers should also consider using Website Demographics to refine targeting, complete their company page, and tap into groups and connections. Plus, testing is essential to assess performance and optimize campaigns.
By adhering to the benchmarks and best-practices in this article, you can unlock the true power of the LinkedIn platform.
LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential
Don't worry ... it's FREE!
Meta is set to overtake linear television next year in total global advertising revenue, according to recent research.
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.
Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy.
Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.
Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you.