The Decline in Ad Spend on Professionally Produced News Content
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.
The Three Rules of Quality That Ensure DOOH Success
Advertising & Promotions — Fri., Feb. 9, 2024Marketing strategies are diverse and attention is the currency. Digital out-of-home advertising has its own triad of success: quality, quality, quality.
With 5,000 daily ads, it's crucial to stand out. High-quality inventory, targeting, and measurement are key. Programmatic buyers can use Vistar Verify and Place Exchange Clear to certify inventory quality.
Location is paramount, and data-driven targeting is crucial. Bring customer data and audience segments into DOOH campaigns for optimal results. Measurement should answer the right questions and drive campaign design.
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The Three Rules of Quality That Ensure DOOH Success
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