Media Inflation: Are Advertising Costs Finally Cooling?
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
Marketing strategies are diverse and attention is the currency. Digital out-of-home advertising has its own triad of success: quality, quality, quality.
With 5,000 daily ads, it's crucial to stand out. High-quality inventory, targeting, and measurement are key. Programmatic buyers can use Vistar Verify and Place Exchange Clear to certify inventory quality.
Location is paramount, and data-driven targeting is crucial. Bring customer data and audience segments into DOOH campaigns for optimal results. Measurement should answer the right questions and drive campaign design.
... continue reading belowThe Three Rules of Quality That Ensure DOOH Success
Don't worry ... it's FREE!
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.
Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy.
Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.
Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you.
Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.