WARC and TikTok surveyed social media users in Australia, the UK, and the US to determine the qualities that make content feel culturally or personally relevant.
Respondents reported that updates on trending topics, showcasing current events, and incorporating the latest trends make content feel culturally relevant. While humor, personal interests, and hobbies make it feel personally relevant.
Younger respondents find jargon and slang more relevant, while older respondents prioritize content that aligns with significant cultural moments. The report provides insights on creating impactful social media content.
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What Makes Social Media Content Relevant?
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