Social Media Marketing Resources

Marketing Strategy

A Beginner's Guide to Using GIFs in Marketing

It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course.

Social Media Marketing

The Best Days and Times to Post on Social Media

Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations.

Advertising & Promotions

Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok

Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.

Social Media Marketing

Wither Facebook? The Social Platforms Used Most in 2023

Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.

Social Media Marketing

Should Brands 'Break Up' With Twitter?

It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.

Social Media Marketing

Is B2B TikTok Right for Your Business? Three Questions to Ask

TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right.

Social Media Marketing

Marketers' Top Worries About Twitter

Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

Social Media Marketing

How to Use Instagram Landing Pages for Increased Engagement

Social media engagement often depends on clicks. But on Instagram, where you only get your "link in bio," those clicks are harder to come by. This article shares the benefits of a brand landing page.

Social Media Marketing

The Types of Social Media Content Employees Are Most Likely to Share

Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.

Advertising & Promotions

Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.

Social Media Marketing

How to Create a Social Media Style Guide in Five Steps

Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide.

Event Marketing

Four B2B Event Marketing Takeaways From TikTok

Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways.

Marketing Content

B2B Content Amplification Trends: Top Channels and Content Types

Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.

Social Media Marketing

The Content That Marketers Want From Social Media Creators

Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.

Social Media Marketing

Generation YouTube: The Social Media Habits of US Teens

YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center.

Social Media Marketing

How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart

Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy.

Career Development

What Employers Look for When Hiring Social Media Managers

Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?

Social Media Marketing

Why and How Businesses Engage in Social Media Listening

Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%).

Social Media Marketing

The Social Media Platforms Used Most by Journalists

Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center.

Social Media Marketing

Four Things TikTok Can Teach Us About Presentations

TikTok may be the world's favorite time-waster at the moment, but lessons about speech and presentation can be learned from the annals of its scroll-happy user base.

Social Media Marketing Resources

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