
LinkedIn Ads Strategy for 2026: Q&A with AJ Wilcox (Part 2)
LinkedIn Ads expert AJ Wilcox explains how to choose thought leaders, manage sponsored posts, use AI effectively, and analyze competitors’ ads for stronger campaign performance. Read more

PowerPoint and TikTok may seem worlds apart, but presenters can benefit from the platform's user base, assumptions, and intended use. Great content starts conversations, authenticity matters more than polish, fun is cool again, and intriguing headlines work. These lessons can help you create a compelling presentation and make any topic engaging.
Be passionate and speak from the heart. Put personality into your work and don't be afraid to challenge conventional thinking. TikTok has taught us that there is no need for business and entertainment to be separate. Use catchy, story-driven headlines to boost narrative tension and allow your audience to relate to your message.
Find inspiration in unusual places, and never stop learning. Remember that humor can actually help the audience remember information, and you can make any topic compelling. Use these insights to make your presentation stand out and create a feeling for your audience.
Four Things TikTok Can Teach Us About Presentations
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LinkedIn Ads expert AJ Wilcox explains how to choose thought leaders, manage sponsored posts, use AI effectively, and analyze competitors’ ads for stronger campaign performance. Read more
LinkedIn ads expert AJ Wilcox answers questions about newsletters, gated content, small audiences, message ads, and building effective ad funnels that nurture prospects and improve results. Read more
How often do social media creators post new content? How do they typically find brand deals? How are they leveraging AI tools? To find out, researchers surveyed 1,000 creators based in the United States.
Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.
YouTube is the most widely used social platform by adults in the United States, according to recent research.
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.