What Influencers Want From Brand Partners
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.
Generation YouTube: The Social Media Habits of US Teens
Social Media Marketing — Wed., Aug. 24, 2022YouTube is the most popular social platform among US teens, with 95% of them using it and 19% saying they use it almost constantly. TikTok is the second-most popular platform, with 67% of US teens using it and 16% using it almost constantly.
Facebook usage has dropped dramatically since 2015, going from 71% to just 32%, and the use of social platforms by teens varies by gender, race and ethnicity, and family income. More than half (55%) of US teens believe they spend about the right amount of time on social media.
The findings are based on data from a survey conducted in April and May 2022, among 1,316 people in the US ages 13 to 17. 54% of teens say it would be at least somewhat hard to give up social media.
Enter your email address to continue reading
Generation YouTube: The Social Media Habits of US Teens
Don't worry ... it's FREE!
