YouTube is the most popular social platform among US teens, with 95% of them using it and 19% saying they use it almost constantly. TikTok is the second-most popular platform, with 67% of US teens using it and 16% using it almost constantly.
Facebook usage has dropped dramatically since 2015, going from 71% to just 32%, and the use of social platforms by teens varies by gender, race and ethnicity, and family income. More than half (55%) of US teens believe they spend about the right amount of time on social media.
The findings are based on data from a survey conducted in April and May 2022, among 1,316 people in the US ages 13 to 17. 54% of teens say it would be at least somewhat hard to give up social media.
Generation YouTube: The Social Media Habits of US Teens
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How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.
Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.