Recent research from Sprout Social found that workers are most likely to share educational posts and updates about employees from their employers on social media.
The survey of 1,110 US social media users was segmented into two groups: "engaged" and "casual" users. Both groups said educational content and employee updates were among the types of content from their employer that they are most likely to share and find most engaging.
The research also showed that 76% of respondents found it important for employers to post about their employees on social media, and 86% said employers are seen as authentic when they post about their employees' achievements and stories.
The Types of Social Media Content Employees Are Most Likely to Share
Don't worry ... it's FREE!
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.
Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.