According to recent research from Edison Research, Facebook is the most used social platform amongst Americans, however its popularity is decreasing. The survey was conducted in January 2023 among 1,500 people aged 12 and over, and weighted according to national population figures.
The survey found that 46% of social media users use Facebook most often, followed by 18% using Instagram, 14% using TikTok, 7% using Twitter, 6% using Snap, and 3% using Pinterest. 74% of social media users aged 55 and over use Facebook most often, compared to 55% of those aged 35-54, and 20% of those aged 12-34.
Facebook dropped 14 percentage points in the share of social media users aged 12-34 who use it most often, 6 percentage points in the share of those aged 35-54, and 3 percentage points in the share of those aged 55 and over.
... continue reading below
Wither Facebook? The Social Platforms Used Most in 2023
Don't worry ... it's FREE!
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.
What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.
Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.
Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).
Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.