According to recent research from Edison Research, Facebook is the most used social platform amongst Americans, however its popularity is decreasing. The survey was conducted in January 2023 among 1,500 people aged 12 and over, and weighted according to national population figures.
The survey found that 46% of social media users use Facebook most often, followed by 18% using Instagram, 14% using TikTok, 7% using Twitter, 6% using Snap, and 3% using Pinterest. 74% of social media users aged 55 and over use Facebook most often, compared to 55% of those aged 35-54, and 20% of those aged 12-34.
Facebook dropped 14 percentage points in the share of social media users aged 12-34 who use it most often, 6 percentage points in the share of those aged 35-54, and 3 percentage points in the share of those aged 55 and over.
... continue reading below
Wither Facebook? The Social Platforms Used Most in 2023
Don't worry ... it's FREE!
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.
Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.