Wither Facebook? The Social Platforms Used Most in 2023

Wither Facebook? The Social Platforms Used Most in 2023

Social Media Marketing — Tue., Mar. 21, 2023

According to recent research from Edison Research, Facebook is the most used social platform amongst Americans, however its popularity is decreasing. The survey was conducted in January 2023 among 1,500 people aged 12 and over, and weighted according to national population figures.

The survey found that 46% of social media users use Facebook most often, followed by 18% using Instagram, 14% using TikTok, 7% using Twitter, 6% using Snap, and 3% using Pinterest. 74% of social media users aged 55 and over use Facebook most often, compared to 55% of those aged 35-54, and 20% of those aged 12-34.

Facebook dropped 14 percentage points in the share of social media users aged 12-34 who use it most often, 6 percentage points in the share of those aged 35-54, and 3 percentage points in the share of those aged 55 and over.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Wither Facebook? The Social Platforms Used Most in 2023

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

What Influencers Want From Brand Partners

What Influencers Want From Brand Partners

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.

The New B2B Social Media Environment: How to Navigate the Choppy Waters

The New B2B Social Media Environment: How to Navigate the Choppy Waters

B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive. Read more.

Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent

Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent

Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.

The Next Wave: Social Media Trends to Watch

The Next Wave: Social Media Trends to Watch

As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.

The Best Days and Times to Post on TikTok

The Best Days and Times to Post on TikTok

Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.

What Makes Social Media Content Relevant?

What Makes Social Media Content Relevant?

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

Subscribe to the MarketingProfs Today newsletter