TikTok Is Now Gen Z's Top Social Platform for Product Information

TikTok Is Now Gen Z's Top Social Platform for Product Information

Social Media Marketing — Wed., Oct. 23, 2024

TikTok is Gen Z's top platform for product info and news, based on a survey of 4400 people in 5 countries.

Among Gen Z, TikTok is preferred for product learning and news, while Instagram ranks second. Facebook is preferred for customer care.

People interact with short TikTok videos. They buy from brands that post original content and content from real customers.

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