
Social Media Platform Trends in the US
YouTube is the most widely used social platform by adults in the United States, according to recent research.

TikTok is Gen Z's top platform for product info and news, based on a survey of 4400 people in 5 countries.
Among Gen Z, TikTok is preferred for product learning and news, while Instagram ranks second. Facebook is preferred for customer care.
People interact with short TikTok videos. They buy from brands that post original content and content from real customers.
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TikTok Is Now Gen Z's Top Social Platform for Product Information
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YouTube is the most widely used social platform by adults in the United States, according to recent research.
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.
What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success?
If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.
Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.