TikTok is Gen Z's top platform for product info and news, based on a survey of 4400 people in 5 countries.
Among Gen Z, TikTok is preferred for product learning and news, while Instagram ranks second. Facebook is preferred for customer care.
People interact with short TikTok videos. They buy from brands that post original content and content from real customers.
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TikTok Is Now Gen Z's Top Social Platform for Product Information
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Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.
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