B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
The State of B2B Influencer Marketing
Marketing Strategy — Tue., Feb. 4, 2025B2B firms face challenges with influencer programs, such as identifying and connecting with the right influencers and measuring results.
TopRank Marketing and Ascend2 surveyed 404 B2B marketing professionals in the US to learn about their influencer marketing priorities and challenges.
81% of respondents have a dedicated budget for influencer marketing and top priorities for improvement include audience targeting and ROI measurement.
Enter your email address to continue reading
The State of B2B Influencer Marketing
Don't worry ... it's FREE!
