The Rise of Reddit as a Search Engine

How Generative AI Is Impacting Search Behavior

People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.

SEO

How to Structure a Multiple-Site SEO Strategy for Enterprise Brands

Enterprise SEO can quickly become chaotic across multiple sites. Use this strategic framework to simplify, scale, and optimize. Read more.

SEO

AEO vs. SEO: How B2B Marketers Can Stay On Top of Search in the Zero-Click Era

Searchers—your potential customers among them—are no longer clicking through from search results to your webpages. Learn how to use answer engine optimization (AEO) to stay visible in zero-click search results. Read more.

SEO

Four UX Fixes to Help You Boost Your SEO

Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more.

SEO

How ChatGPT Is Evolving as a Search Platform

Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?

SEO

Embracing Mobile SEO: How to Optimize Your Site for Mobile-First Indexing

Mobile-first indexing prioritizes mobile-optimized sites in search rankings. Discover essential SEO best-practices to ensure your site stays competitive. Read more.