How Market Researchers Are Using Generative AI

Artificial Intelligence — Wed., May. 28, 2025

According to recent research from Market Research Institute International, 62% of market researchers are now using generative AI tools, a significant increase from previous years.

The top ways market researchers are using generative AI tools include literature reviews, questionnaire development, learning new skills, and report generation.

While 77% of market researchers have a favorable opinion of AI, there are concerns about potential biases in algorithms and data privacy and security risks.

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