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The Creative Services Most (And Least) in Demand
Marketing Management — Tue., May. 27, 2025Creative professionals predict increased demand for video production, motion graphics, and creative strategy services, according to recent research from Cella by Randstad.
The report, based on a survey of marketing and creative professionals, shows 62% expect increased demand for video production, 37% for motion graphics, and 35% for creative strategy.
However, only 25% of respondents expect to hire more in-house creative staff this year, and 24% expect to hire more contract/freelance workers.
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The Creative Services Most (And Least) in Demand
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