Why SMBs Hire Marketing Agencies
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
The New Creative Talent Blueprint: Lead, Think, Inspire
Marketing Management — Tue., Aug. 19, 2025Creative talent is in flux, with companies seeking generalists or creatives to fill volume gaps. The future belongs to those who can do what machines cannot: human storytelling, insight-driven strategy, and creative leadership.
AI is not here to replace us, but to augment us in the new blueprint for creative teams. Emotional storytelling remains uniquely human. Companies need creative strategists to transform data into actionable insights and weave it into a coherent narrative framework.
AI can provide options, but creative leaders must decide when to push, pivot, and fight for ideas. It's a moment to lean in with intention, building skills that AI cannot replicate. Leaders should hire for hybrid strengths, embrace AI as a creative partner, and develop leaders who thrive under pressure.
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The New Creative Talent Blueprint: Lead, Think, Inspire
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