Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results. Read more.
CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research.
Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies. Read more.
Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.
Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.
Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.
AI agents are reshaping workflows by scaling content, automating execution, and learning continuously across teams. See how to integrate them into your business. Read more.
Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more.
Discover how to boost your team's creativity with real-world tactics like reframing challenges and gamifying ideation sessions. Read more.
Generative AI is restructuring marketing teams, workflows, and leadership priorities. Learn how to adapt your team for success in the AI era. Read more.
Burnout is on the rise among marketers. Learn how to regain energy and purpose through actionable mindset shifts and creative renewal. Read more.
Discover how repeatable events help marketers scale engagement, streamline workflows, and drive performance across channels. Explore strategies and tools that make it possible. Read more.
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.
What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.
AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more.
Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more.
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.