
Why SMBs Hire Marketing Agencies
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
45% of workers have hybrid arrangements, down from 62% in 2022. 46% of employers have changed policies to require more time in the office.
21% of workers are mandated to go into the office 2-3 days a week, with Mondays, Tuesdays, and Wednesdays being the most popular days.
Increased productivity and communication are cited as top reasons for increasing office time. The survey was conducted in 2025 among 21,513 employers and employees globally.
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Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
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