Marketing Agency Pricing and Cash Flow Trends for 2025

Marketing Management — Tue., Jul. 15, 2025

Nearly all marketing agencies are raising their prices this year according to recent research from Ignition.

The report, based on data from a survey of 273 agency leaders, found that 97% of agencies are increasing prices by a small margin.

63% of agencies report unpredictable cash flow and 97% deal with late client payments. The most common pricing models are subscription/package-based and hourly billing.

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