
AI Update, July 18, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
AI agents, also known as digital employees or virtual teammates, are reshaping how companies work and offer a significant edge when integrated effectively.
However, identifying and implementing truly effective AI agents in the saturated market requires structure, training, and integration with the right systems and knowledge.
These agents can handle repetitive tasks, freeing up human employees to focus on strategy and creativity, and can make every department smarter when connected to the business and trained with its voice, values, and workflows.
... continue reading belowWhat Are AI Agents? What Marketers and Businesses Need to Know
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Catch up on select AI news and developments from the past week or so. Stay in the know.
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.
Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.
Catch up on select AI news and developments from the past couple of weeks. Stay in the know.
Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.
Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.