B2B Marketing Resources

How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey

How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey

Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.

How AI Is Impacting Market Research

How AI Is Impacting Market Research

Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research.

Work Trends for 2024: Talent Shortages and AI Upskilling

Work Trends for 2024: Talent Shortages and AI Upskilling

Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.

How to Identify and Create More Great Customers

How to Identify and Create More Great Customers

Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers. Optimize your customer base.

AI Can Do Hard Things for You (Like Forecasting Future Success)

AI Can Do Hard Things for You (Like Forecasting Future Success)

In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.

Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more.

Three Market Penetration Tactics That Boost Sales and Growth

Three Market Penetration Tactics That Boost Sales and Growth

Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.

Global Ad Spend Trends: Meta Set to Overtake Linear TV

Global Ad Spend Trends: Meta Set to Overtake Linear TV

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research.

How Different Generations Feel About AI-Powered CX Bots

How Different Generations Feel About AI-Powered CX Bots

Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys.

How to Use Visual Storytelling in Marketing to Gain Customers

How to Use Visual Storytelling in Marketing to Gain Customers

Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.

From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status

From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status

Learn how to transform your personal brand into a personal legend and boost your career with these five powerful tactics. Explore more now.

11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.

What Journalists Want From PR Pros

What Journalists Want From PR Pros

What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.

The Most Successful Types of B2B Influencer and Brand Collaboration

The Most Successful Types of B2B Influencer and Brand Collaboration

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.

The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.

The Case for Incorporating External Events Into Your Media Mix

The Case for Incorporating External Events Into Your Media Mix

Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now.

AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.

How to Recruit Top-Tier Digital Marketing Talent

How to Recruit Top-Tier Digital Marketing Talent

Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.

LinkedIn Data: The Most In-Demand Marketing Skills in 2024

LinkedIn Data: The Most In-Demand Marketing Skills in 2024

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.

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