Resources for Marketing Professionals: Page 2

Marketing Strategy

How the Responsibilities of B2B Marketing Teams Are Changing

Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research from EssenceMediacom.

Artificial Intelligence

How to Craft the Perfect Cold Email With ChatGPT

Cold emails often get a bad rap for being intrusive, generic, and spammy. Can ChatGPT help? You bet it can.

Measurement & Analytics

How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio

This article covers what an LTV:CAC ratio is, how to calculate it, and how to present it so you can sell to, acquire, and retain highly valuable customers.

Advertising & Promotions

Ad Tech Report: Is the Medium Rectangle's Era Over?

Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a recent ad tech study suggests.

Marketing Content

Publications Don't Want Your AI-Generated Content

Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with content created solely by AI.

Martech

Choosing the Right Customer Data Platform: A Guide

A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.

Social Media Marketing

Anger and Animals: What Makes TikTok Thumbnails Successful

What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.

Marketing Strategy

What Makes B2B Tech Buyers Distrust Brands?

Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research.

Measurement & Analytics

Seven GA4 Metrics to Help You Master User Behavior Analysis

Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis.

Marketing Strategy

B2B Commerce Needs a 21st-Century Upgrade

Selling physical products to consumers over the Internet has never been easier. So why are B2B firms struggling to achieve digital transformation?

Communications

The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.

Account-Based Marketing

Mastering Account Penetration: Four Essential Tactics for Sales Success

Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.

Career Development

Are Businesses Planning to Give Their Employees Raises in 2024?

Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.

Marketing Management

Are Job Seekers Lying About Their AI Skills?

Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.

Marketing Management

Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024

'Tis the season for thinking about next year before this year is even over! This article looks at how to plan, but not over-plan, for the new year by creating a flexible road map.

Marketing Content

How to Create a Content Marketing Strategy for a Niche Audience

In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.

Marketing Content

Three Ways to Embrace Deep Personalization in Content Marketing

Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters.

Marketing Strategy

Unlocking Untapped Potential: Six Ways to Accelerate Growth Through Existing Accounts

Although acquiring new customers is needed to counterbalance inevitable attrition, it isn't the most effective way to stimulate growth. The true goldmine for revenue expansion lies in your existing accounts.

Marketing Strategy

The New Business Environment for Marketing Agencies in 2023

Many American marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.

Artificial Intelligence

How Enterprises Are Using AI for Email Marketing

Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees.

B2B Marketing Resources

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