Fully 91% of B2B marketers are already using AI for account-based GTM, with great variance in usage and potential for growth.
Demandbase and ForgeX launched their recent AI+ABM Inflection Point report to explore the present and future of AI in B2B marketing.
The report found that while AI is currently used for tasks like copywriting and research, more ambitious use cases are lagging due to barriers such as a lack of internal expertise and integration challenges. However, embracing agentic AI has the potential to significantly impact ABM strategies and improve coordination and personalization at scale.
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What's Ahead for AI and ABM: Evolving From Tools to Orchestration
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