ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM
Financial services companies are essential, but the industry has faced many setbacks in recent years. Using account intelligence, those organizations can take back control.
Account-based selling is an effective approach to business growth, and understanding how to penetrate a new account is essential. Focus on the right accounts, embrace cross-selling, personalize the experience, and adopt multithreading strategies to drive revenue growth.
Identify and prioritize leads closest to making a purchase decision, offer complementary products, create a personalized experience, and use multithreading to build connections and mitigate risks.
By consistently applying these tactics, businesses can unlock potential within each account and exceed sales targets.
... continue reading belowMastering Account Penetration: Four Essential Tactics for Sales Success
Don't worry ... it's FREE!
Financial services companies are essential, but the industry has faced many setbacks in recent years. Using account intelligence, those organizations can take back control.
Not many people talk about "going into the office" anymore because so many offices are at home. Marketers need to refine their targeting strategies accordingly—to reach beyond job-related channels and meet prospects as they engage in everyday activities.
ABM is more effective with intent data! Yay! But you're using it wrong. D'oh! You might be making one of four newbie mistakes outlined in this article.
A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.
Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM.
Is traditional ABM strategy enough in the age of B2B buying groups? Groups are made up of individual people, this article argues, and it's time for ABM to address each person's buying journey.